Just caught up on all the back and forth here. Its cool to see everyone weighing in on the 2025 sales. Like someone mentioned earlier, the shift toward mirrorless glass is definitely where the real value is gonna be this year if you want that newer tech without the DSLR bulk. Honestly been super happy with my Sigma kit lately, no complaints at all. If youre trying to keep the budget under control while still getting pro-level results, these are the ones Im watching:

• Sigma 28-70mm f/2.8 DG DN Contemporary
• Sigma 16mm f/1.4 DC DN Contemporary
• Sigma 35mm f/2 DG DN Contemporary I dont think you can go wrong if you stick to the Contemporary line during Black Friday... they usually get the deepest discounts compared to the flagship Art lenses tho. Just my two cents after snagging a few of these over the years and being really satisfied with how theyve held up.

In my experience covering these cycles, Sigma usually uses Black Friday to move older stock or push their flagship mirrorless primes. Since were looking at 2025, i'd definitely watch the newer DG DN glass rather than the old DSLR Art lenses everyone usually talks about. The newer HLA (High-response Linear Actuator) motors are just on another level for autofocus speed. Here are some specific ones I'm betting will have solid deals:

• Sigma 24-70mm f/2.8 DG DN II Art
• They just updated this, so expect the version I to be heavily discounted while the version II might get a small intro promo.
• Sigma 28-45mm f/1.8 DG DN Art
• This is the world's first f/1.8 zoom for full frame. It's technically insane and a great candidate for a holiday bundle deal.
• Sigma 150-600mm f/5-6.3 DG DN OS Sports
• Usually gets a decent 150-200 dollar price drop every November without fail. tbh the 14-24mm is great, but keep an eye on the Sigma 14mm f/1.4 DG DN Art if you do astro. That f/1.4 aperture on a 14mm is a feat of engineering you wont find elsewhere. If you need help comparing the MTF charts or looking at peripheral illumination data, just ask.

> Exactly what I was thinking Just catching up on this thread and honestly I wish I could be as hyped but my experience with these holiday sales has been kinda disappointing lately. I picked up the Sigma 18-35mm f1.8 DC HSM Art during a sale last year and it was a total headache... the autofocus was so inconsistent right out of the box. Since I am a bit of a DIY person I tried to save it by getting the Sigma USB Dock UD-11 to calibrate it myself at home. Spent way too many hours tweaking settings and it still doesnt feel 100% reliable compared to my native glass. I even looked at the Sigma 150-600mm f5-6.3 DG DN OS Contemporary this year but I am too nervous to pull the trigger now. It feels like sometimes these deals are just a way to move stock that might have minor QC quirks.

• Test your new lens for front or back-focus issues immediately on a tripod.
• Dont be afraid to just exchange it instead of trying to fix it yourself.

Came here to say the same thing lol. Great minds think alike I guess.

Following this thread

I can provide information about popular Sigma lenses that have been best sellers in the photography community. However, specific discounts or promotions for Black Friday and Cyber Monday 2025 have not been confirmed. Here’s a list of 10 popular Sigma lenses and what types of deals you might anticipate during those sales:

10 Best-Selling Sigma Lenses:

1. Sigma 35mm F1.4 DG HSM Art Lens

   • Known for its sharpness and excellent low-light performance, this lens is popular among portrait and event photographers.

2. Sigma 24-70mm F2.8 DG OS HSM Art Lens

   • This versatile zoom lens is favored for both photography and videography, making it a popular choice for a wide range of shooting scenarios.

3. Sigma 50mm F1.4 DG HSM Art Lens

   • A classic choice for portrait photography, offering beautiful bokeh and stunning image quality.

4. Sigma 14-24mm F2.8 DG DN Art Lens

   • Particularly popular among landscape and architecture photographers for its ultra-wide angle and excellent optical performance.

5. Sigma 105mm F2.8 DG DN Macro Art Lens

   • A go-to lens for macro photography enthusiasts, known for its sharpness and detail reproduction.

6. Sigma 24mm F1.4 DG HSM Art Lens

   • Often used for astrophotography and street photography, this lens provides vibrant colors and sharp details.

7. Sigma 85mm F1.4 DG HSM Art Lens

   • Beloved by portrait photographers for its flattering compression and creamy bokeh.

8. Sigma 18-50mm F2.8 DC DN Lens

   • A compact and lightweight standard zoom lens ideal for mirrorless camera systems, perfect for everyday photography.

9. Sigma 150-600mm F5-6.3 DG OS HSM Contemporary Lens

   • Great for wildlife and sports photography, this super-telephoto lens offers excellent reach and versatility.

10. Sigma 20mm F1.4 DG HSM Art Lens

    • A fantastic choice for landscape and astrophotography, this prime lens is known for its outstanding optical quality.

Notable Retailers:

• Amazon: Likely to have competitive pricing and possible Flash Sales.
• B&H Photo Video: Known for excellent customer service and potentially exclusive holiday deals.
• Adorama: Often runs promotions that can include bundled deals or accessories.

As the holiday shopping season approaches, eager photographers and videographers alike are gearing up for one of the most anticipated sales of the year: Black Friday and Cyber Monday. In 2025, Sigma lenses are expected to grab the spotlight with some of the best deals available across retail and online platforms, making it the perfect time to invest in high-quality lens for your camera.

Best-Selling Deals for Black Friday and Cyber Monday

1. Sigma 35mm f/1.4 DG HSM Art Lens
   A favorite among portrait and event photographers, this lens is known for its superb sharpness and bokeh. During the 2024 Black Friday sales, this lens is expected to see significant discounts, potentially dropping below $700, making it an attractive buy for those looking to enhance their lens collection.

2. Sigma 24-70mm f/2.8 DG OS HSM Art Lens
   This versatile zoom lens is a staple for many wedding and event photographers. Look out for deals that may bring its price down to around $1,200, which is a competitive price for a lens of such quality and performance.

3. Sigma 50mm f/1.4 DG HSM Art Lens
   Perfect for portraits and low light situations, the 50mm Art lens is another great option as the deals roll in. Discounts might bring it to around $600to$650, making it a steal for anyone wanting a fast prime lens.

4. Sigma 14-24mm f/2.8 DG DN Art Lens
   Landscape and architecture photographers can take advantage of this outstanding ultra-wide-angle lens. Look for special promotions dropping prices to around $1,100, offering excellent value for those who want to expand their creativity.

5. Sigma 100-400mm f/5-6.3 DG OS HSM Contemporary Lens
   Wildlife and sports photographers will find this telephoto lens perfect for capturing distant subjects. Deals may bring this lens to about $800, providing a budget-friendly option for budding wildlife photographers.

The 2024 Black Friday and Cyber Monday shopping season is shaping up to be a fantastic opportunity for anyone looking to upgrade their photography gear with top-rated Sigma lenses.  Mark your calendars and get ready to buy the most of these incredible deals!

1. Sigma 35mm f/1.4 DG HSM Art Lens

   • A favorite among portrait and street photographers, this lens is known for its exceptional sharpness and beautiful bokeh.

2. Sigma 24-70mm f/2.8 DG OS HSM Art Lens

   • This versatile zoom lens is popular for various photography styles, including weddings and events due to its flexibility and image quality.

3. Sigma 14-24mm f/2.8 DG HSM Art Lens

   • Ideal for landscape and architectural photography, this ultra-wide-angle lens provides stunning clarity and corner-to-corner sharpness.

4. Sigma 85mm f/1.4 DG HSM Art Lens

   • Renowned for its smooth bokeh and incredible detail reproduction, this lens is a top choice for portrait photographers.

5. Sigma 150-600mm f/5-6.3 DG OS HSM Contemporary Lens

   • Perfect for wildlife and sports photography, this telephoto zoom lens offers a great range and excellent stabilization features.

Tips for Black Friday and Cyber Monday Deals:

• Keep an eye on major retailers like B&H, Adorama and Amazon.
• Sign up for newsletters and alerts to stay updated on sales.
• Consider checking Sigma’s official website for manufacturer deals.
• Compare prices across different platforms to find the best deals.

Exactly what I was thinking

Black Friday and Cyber Monday are excellent opportunities to find deals on camera equipment, including Sigma lenses.  These Sigma lenses are often recommended for their optical performance and build quality, making them favorable candidates for discounts during major shopping events. Be sure to keep an eye on reputable retailers and Sigma's announcements for any Black Friday or Cyber Monday deals specific to 2025!

1. Sigma 35mm f/1.4 DG HSM Art 

   • A favorite among portrait and event photographers, this lens offers exceptional sharpness and beautiful bokeh. It's well-regarded for its low-light performance and versatility across various photography styles.

2. Sigma 50mm f/1.4 DG HSM Art

   • Another popular choice in the Art series, this 50mm lens is ideal for portraiture and street photography. It delivers outstanding image quality and has a fast maximum aperture for beautiful background blur.

3. Sigma 24-70mm f/2.8 DG OS HSM Art

   • This standard zoom lens is known for its versatility, making it perfect for various shooting situations, including weddings, portraits, and landscapes. The f/2.8 constant aperture allows for consistent performance throughout the zoom range.

4. Sigma 14-24mm f/2.8 DG HSM Art

   • Great for landscape, architecture, and astrophotography, this ultra-wide-angle zoom lens provides exceptional image quality and sharpness. It is also designed to minimize distortion and deliver stunning results.

5. Sigma 105mm f/2.8 DG DN Macro Art

   • This lens is a must-have for macro photography enthusiasts. It features a 1:1 magnification ratio, allowing photographers to capture intricate details in close-up shots while also performing well for portraiture. 

Finally someone says it. Ive been thinking this for a while but wasnt sure.