Sony has officially announced the FE 100-400mm F5.6-8 OSS (SEL100400) (Amazon/B&H Photo Video), a compact and affordable full-frame E-mount super-telephoto zoom designed with hobbyist photographers in mind — from birders and sports parents to travelers who want long reach without… Read moreSony FE 100-400mm F5.6-8 OSS Lens Announced, Price $849.99, Available September 2026
Sony has officially expanded its flagship G Master lineup with the announcement of the highly anticipated Sony FE 100-400mm f/4.5 GM OSS lens. Tailor-made for professional wildlife, birding, sports, and photojournalism photographers, this super-telephoto zoom is engineered to deliver prime-lens… Read moreSony FE 100-400mm f/4.5 GM OSS Lens Announced, Price $4,298!
Along with Sony A7 V, Sony also announced the new Sony FE 28-70mm F3.5-5.6 OSS II lens. It is Sony’s standard zoom for its full-frame E-mount mirrorless cameras, using a linear motor for silent autofocus, offers image stabilization and breathing… Read moreSony FE 28-70mm F3.5-5.6 OSS II Lens Announced, Priced $448, Available for Pre-Order
Sony has just officially announced the new Sony FE 100mm F2.8 Macro GM lens. It is the first proper macro in the renowned G Master line, offering outstanding image quality, a greater-than-life-size 1.4x maximum magnification, and an array of physical controls… Read moreSony FE 100mm F2.8 Macro GM Lens Announced, Priced $1,498, Available for Pre-Order
Sony has just officially announced the new Sony FE 50-150mm F2 GM lens. Developed for creators who want next-generation versatility and expression, this telephoto zoom is the world’s first with a maximum focal length of 150 mm and F2 aperture…. Read moreSony FE 50-150mm F2 GM Lens Announced, Priced $3,898, Available for Pre-Order
Sony has just officially announced the new FE 400-800mm f/6.3-8 G OSS Lens. It is a super-telephoto powerhouse lens that’s primed to be the dominant choice for capturing wildlife, nature, and sports. This new lens costs $2,898, first available… Read moreSony FE 400-800mm F6.3-8 G OSS Lens Announced, Priced $2,898, Available for Pre-Order
Sony has just officially announced the new FE 16mm f/1.8 G Lens as a premium choice for vlogging as well as landscape, architecture, and street photography. This new lens costs $798, available for pre-order at B&H/ Adorama.
Two new Sony lenses are coming before the Cp+ how (perhaps on 26 February). One is 16mm f/1.8 G and the other is 400-800mm f/6.3-8.0 G. SAR leaked the first image of the upcoming Sony FE 400-800mm F6.3-8.0 Lens…. Read moreSony FE 400-800mm F6.3-8.0 Lens to be Announced
Sony FE 50-105mm F2.8 G lens is coming Soon! According to SAR, this new lens will be officially announced around CP+ on February 27.
Along with Sony A1 II, Sony also announced the new Sony FE 28-70mm f/2 GM Lens. It is a fast standard zoom that trades 4mm from the wide end for an aperture that’s a stop brighter than the classic 24-70… Read moreSony FE 28-70mm F2 GM Lens Announced, Priced $2,898, Available for Pre-Order