From what I've gathered by talking to some reps, we may see the first decent discounts (15-20% potentially) on Canon RF 24-70mm f/2.8 and RF 70-200mm f/2.8 lenses this Black Friday. They've been out over 2 years now, so Canon may finally allow retailers to discount them a bit to help spur sales of the newer RF lenses coming out. The 15-35mm is newer though, so I wouldn't expect more than 10% off that one if anything.

While I can't provide real-time information about specific deals or product pricing for Black Friday 2024, I can suggest some popular Canon RF lenses that are often featured in deals during Black Friday sales. 

1. Canon RF 24-70mm f/2.8L IS USM Lens

   • Best Seller: This versatile zoom lens is popular among photographers for its quality and range.
   • Expected Deal: Up to $200 off regular price, along with potential bundle offers with camera bodies.

2. Canon RF 50mm f/1.2L USM Lens

   • Instant Savings: Often regarded as a top choice for portrait photography.
   • Expected Deal: Discounts around $150-200, with potential trade-in bonuses.

3. Canon RF 15-35mm f/2.8L IS USM Lens

   • Popular in Landscape and Vlogging: A great ultra-wide zoom lens.
   • Expected Deal: Up to $300 in savings, or a special offering with accessory kits.

4. Canon RF 70-200mm f/2.8L IS USM Lens

   • A Favorite Among Sports and Wildlife Photographers: Known for its compact design and image quality.
   • Expected Deal: Savings of up to $250, possibly bundled with a tripod or other gear.

5. Canon RF 85mm f/1.2L USM Lens

   • Best for Portrait Photography: This lens is highly acclaimed for its stunning bokeh.
   • Expected Deal: Discounts around $200-$300, especially if purchased with a camera body.

Be sure to check Canon's official website, retailers like B&H Photo, Adorama, and Amazon to find the latest ads and additional savings during Black Friday 2024.

For the wider zooms like the 15-35mm, keep an eye out for refurbished deals directly from Canon. I've seen the refurb 15-35 2.8 go for around $1799 before which is $400 off the new price. The Canon refurb lenses are essentially new quality.

Does anyone think there's a chance the new RF 24-70mm f/2 could get a surprise discount for Black Friday 2024? It's rumored for release in October, so it would be very new but you never know if they try to make a splash with it. I'm definitely interested in that one if the price is right!

I don't have access to real-time data or future events, but I can suggest some popular Canon RF lenses that are often included in Black Friday sales. You can keep an eye on these items around Black Friday in 2024 to see what deals might pop up. 

1. Canon RF 24-70mm f/2.8L IS USM 

   • Regular Price: $2,299.00
   • Estimated Black Friday Deal: $saving\; \$$400)
   • Notes: This is a versatile, high-quality zoom lens suitable for various photography styles.

2. Canon RF 50mm f/1.2L 

   • Regular Price: $2,299.00
   • Estimated Black Friday Deal: $saving\; \$$500)
   • Notes: Known for its sharpness and beautiful bokeh, this lens is great for portraits and low light.

3. Canon RF 85mm f/1.2L USM 

   • Regular Price: $2,699.00
   • Estimated Black Friday Deal: $saving\; \$$500)
   • Notes: This is an excellent lens for portrait photography, offering excellent image quality and depth of field.

4. Canon RF 15-35mm f/2.8L IS USM 

   • Regular Price: $2,299.00
   • Estimated Black Friday Deal: $saving\; \$$400)
   • Notes: Perfect for wide-angle shots, this lens is popular among landscape and architectural photographers.

5. Canon RF 100-500mm f/4.5-7.1L IS USM 

   • Regular Price: $2,699.00
   • Estimated Black Friday Deal: $saving\; \$$500)
   • Notes: This lens is ideal for wildlife and sports photography, offering a great zoom range.

6. Canon RF 24-105mm f/4L IS USM 

   • Regular Price: $1,099.00
   • Estimated Black Friday Deal: $saving\; \$$300)
   • Notes: A standard zoom lens that provides good versatility and image quality at a relatively lower price point

Here are some anticipated best-selling Canon RF lenses for Black Friday 2024, along with their expected prices and potential instant savings. Please note that specific prices and savings are subject to change based on retailer discounts.

1. Canon RF 50mm f/1.8 STM 

   • Price: $199
   • Instant Savings: $30
   • Black Friday Price: $169

2. Canon RF 24-105mm f/4L IS USM

   • Price: $1,099
   • Instant Savings: $200
   • Black Friday Price: $899

3. Canon RF 85mm f/1.2L USM 

   • Price: $2,699
   • Instant Savings: $300
   • Black Friday Price: $2,399

4. Canon RF 15-35mm f/2.8L IS USM 

   • Price: $2,299
   • Instant Savings: $200
   • Black Friday Price: $2,099

5. Canon RF 70-200mm f/2.8L IS USM 

   • Price: $2,199
   • Instant Savings: $250
   • Black Friday Price: $1,949

Ive been through this cycle every year for a decade now and honestly waiting for that magic 20 percent off on flagship glass can be a bit of a gamble. I remember trying to grab a deal on the Canon RF 24-70mm f/2.8L IS USM last season and it basically didnt budge much beyond the standard small discount. Canon is usually pretty protective of their L-series margins because they know we need em for work and they dont really need to fire sale the bread and butter lenses. What I found works better is keeping an eye on the Canon Loyalty Program. If you have an old broken Canon body or lens laying around, you can sometimes call them and get a flat discount off the refurbished price. Thats how I finally snagged my Canon RF 15-35mm f/2.8L IS USM. It felt way safer than rolling the dice on Black Friday stock which usually disappears in minutes anyway. Just make sure to check the warranty terms tho because having that year of official protection is worth way more than saving an extra fifty bucks on a grey market site that might leave you hanging if the AF motor dies later on.

Honestly I am right there with you! Its so frustrating watching these prices stay so high when all I want is a pro zoom for my event work. I have been checking the refurb site every single morning like a crazy person hoping for a miracle on the Canon RF 24-70mm f/2.8L IS USM or even the Canon RF 15-35mm f/2.8L IS USM but man... even a 20% discount feels like it might be a stretch this year. I'm actually starting to look at the Canon RF 24-105mm f/4L IS USM as a backup plan because the price-to-performance is just so much better for a budget-conscious shooter like me, plus you get that extra reach even if you lose a stop of light. If we dont see a massive drop I might just grab a Canon RF 35mm f/1.8 Macro IS STM to tide me over because that little lens is amazing for the price and the weight savings are fantastic too! Fingers crossed we both get lucky this November... its gonna be a wild ride checking those carts constantly haha.

I can provide a list of popular Canon RF lenses that are often highly regarded and could potentially be bestsellers during sales events in 2024 Black Friday and Cyber Monday . You would need to check with retailers for the actual prices and discounts during this shopping season.

Popular Canon RF Lenses

1. Canon RF 24-70mm f/2.8L IS USM

   • Typical Price: $2,399
   • Highlights: Versatile zoom lens; excellent for portraits and landscapes.

2. Canon RF 50mm f/1.2L USM

   • Typical Price: $2,099
   • Highlights: Exceptional low-light performance; ideal for portraits.

3. Canon RF 15-35mm f/2.8L IS USM

   • Typical Price: $2,099
   • Highlights: Great for wide-angle photography, including landscapes and architecture.

4. Canon RF 85mm f/1.2L USM

   • Typical Price: $2,399
   • Highlights: Superb for portrait photography with beautiful bokeh.

5. Canon RF 70-200mm f/2.8L IS USM

   • Typical Price: $2,499
   • Highlights: Compact telephoto zoom; ideal for sports and wildlife photography.

6. Canon RF 24-105mm f/4L IS USM

   • Typical Price: $1,299
   • Highlights: Standard zoom lens; great for various types of photography.

7. Canon RF 24mm f/1.8 Macro IS STM

   • Typical Price: $549
   • Highlights: Compact, versatile lens that is great for macro photography and landscapes.

8. Canon RF 100-500mm f/4.5-7.1L IS USM

   • Typical Price: $2,699
   • Highlights: A perfect choice for wildlife and sports, providing excellent reach.

9. Canon RF 600mm f/11 IS STM

   • Typical Price: $699
   • Highlights: Affordable super-telephoto lens, lightweight and portable.

10. Canon RF 1.4x Extender

    • Typical Price: $499
    • Highlights: Extends the focal length of compatible RF lenses without sacrificing image quality.

Where to Check for Deals

• Retailers: Check popular electronics and photography retailers like B&H Photo, Adorama, Amazon, and Best Buy.

Here are five of the best-selling Canon RF lenses that are likely to be featured in Black Friday and Cyber Monday deals for 2024. 

1. Canon RF 50mm f/1.2L USM

2. Canon RF 24-70mm f/2.8L IS USM

3. Canon RF 15-35mm f/2.8L IS USM

4. Canon RF 70-200mm f/2.8L IS USM

5. Canon RF 85mm f/1.2L USM

During the Black Friday and Cyber Monday sales in 2024, these Canon RF lenses are predicted to be on sale, making it an excellent opportunity for buyers to grab high-quality optics at reduced prices. Whether you are a budding photographer or a seasoned professional, investing in these lenses can significantly elevate your photography game.

Good to know!

> I'm particularly interested in either the RF 24-70mm f/2.8 or the RF 15-35mm f/2.8 for landscape/event photography. But I'd need at least a 20% discount to seriously consider it. Honestly I am totally with you on that 20 percent goal! Tbh it is wild how stubborn Canon is compared to when I was shooting Sony glass... I remember seeing those massive seasonal drops all the time, so it definitely hurts seeing the red ring stuff stay so high. The other brands just seem way more aggressive with their sales lately. Really crossing my fingers for us because these pro zooms are absolute game changers for events once you finally get them in your bag! Just gotta hope they finally feel the pressure from the competition this year!

While I cannot provide real-time data or specific Black Friday deals for 2024, I can certainly highlight three popular Canon RF lenses that are typically well-received and sought after during sales events like Black Friday. Be sure to check multiple retailers and wait for special promotions to get the best deals!

1. Canon RF 50mm f/1.2L USM

• Description: This lens is known for its exceptional sharpness and beautiful bokeh, making it a favorite among portrait and event photographers.
• Approximate Price: $2,099.00
• Where to Buy:
  • Amazon
  • B&H Photo Video

2. Canon RF 24-70mm f/2.8L IS USM

• Description: A versatile zoom lens ideal for a variety of photography styles, from landscapes to portraits. The image stabilization helps in low-light conditions.
• Approximate Price: $2,299.00
• Where to Buy:
  • Amazon
  • B&H Photo Video

3. Canon RF 15-35mm f/2.8L IS USM

• Description: This ultra-wide zoom lens is perfect for landscapes and architecture, providing excellent image quality and flexibility.
• Approximate Price: $2,099.00
• Where to Buy:
  • Amazon
  • B&H Photo Video  

I need RF 85mm f/1.2L USM DS lens, wish this black friday will get a huge discount.