I'm freaking out because I have a wedding gig in Chicago next weekend and my main body just died. I saw some deals on B&H but they seem like fake discounts. Everyone online says the a7IV price is crashing because of new model rumors but local shops are still at full MSRP. Has anyone actually seen a real price drop recently?
Honestly, those discounts on B&H are usually legit because Sony sets strict MAP (minimum advertised price) windows. I have seen the Sony Alpha a7 IV 33MP Full-Frame Mirrorless dropping by about $200-$300 during these promotional cycles. Local shops usually lag behind because they dont have the same inventory turnover as the big guys. It is not a fake discount, its just how the manufacturer manages the lifecycle. A few things to keep in mind for your Chicago gig:
- Sony usually does instant rebates that reflect at checkout
- Gray market stuff on eBay looks cheaper but wont have a warranty
- Used prices on sites like MPB are actually hitting record lows right now In my experience, if you need it by next weekend, just grab the B&H deal now. Shipping to Chicago is fast from their warehouse, and you really dont want to be scrambling with a rental if the price is already sitting at that $2,298 mark or lower. Good luck with the wedding, those Chicago venues can be tricky with lighting tho...
