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Are there any current sales for Sony Alpha series lenses?

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So Ive been shooting on the Sony system for like six years now and I usually have a good handle on when the rebates hit but right now everything seems weirdly static. Im in a bit of a bind because my old 24-70mm GM (the first version) is basically dying on me—the AF is hunting like crazy and the sharpness just isnt there anymore even after a sensor cleaning. I have a big outdoor wedding shoot coming up in Seattle this July and I really need to upgrade to the Mark II or maybe grab a fast prime to compensate but every single site I check like B&H or Adorama is showing full retail price. Its frustrating because I remember last year there were some solid trade-in deals or just straight up instant rebates around this time. My budget is capped around $1800 and I am refusing to pay $2300 for a lens I know was on sale two months ago. Did I miss a major window or is there some secret promo code or educational discount I am not seeing? It feels like the prices are just stuck for some reason. Does anyone know if there are any specific retailers or local shops running a promo on Alpha series E-mount glass right now before I lose my mind and just buy used...


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The Sony promos have been pretty thin lately. If you are stuck at $1800, the Sony FE 24-70mm f/2.8 GM II is a stretch unless you use a student ID for EDU discounts at B&H. Honestly tho, just look at the Sigma 24-70mm f/2.8 DG DN II Art Sony E-mount. It fits your budget perfectly and the performance is basically indistinguishable from the GM for real-world wedding work.


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