I've been rocking the A7III for like four years now and it’s been a total beast but the autofocus is starting to feel a bit dated compared to what my second shooters are using these days. I finally decided it was time to pull the trigger on an A7IV so I can finally get that 10-bit 4:2:2 internal for some hybrid work I have coming up next month. Problem is I checked B&H and Adorama today and prices seem exactly the same as they were six months ago? I was really hoping for a spring sale or something because my budget is capped at around $2200 since I still need to grab a few more V90 cards to actually use the new bitrates without the camera yelling at me.

I’m based in Philly and usually go to local shops but even they’re holding firm on MSRP right now which is frustrating. Is there some hidden promo code or a specific bundle deal I’m missing somewhere? I’ve looked at the EDU discounts too but since I’m not a student anymore thats a no-go lol. I really need to get this ordered in the next week or so to get it rigged up before this big commercial shoot in June. Is anyone seeing any deals or maybe a reputable site doing a trade-in bonus right now?