Canon is reportedly planning a major refresh of its super-telephoto lineup. According to reliable sources, replacements for both the RF 400mm f/2.8L IS USM and RF 600mm f/4L IS USM are slated for an announcement in late Q4 2026. However,… Read moreCanon Rumored to Bring Built-In Teleconverters to Next-Gen Big White Lenses (500mm Prime)
Sony has officially expanded its flagship G Master lineup with the announcement of the highly anticipated Sony FE 100-400mm f/4.5 GM OSS lens. Tailor-made for professional wildlife, birding, sports, and photojournalism photographers, this super-telephoto zoom is engineered to deliver prime-lens… Read moreSony FE 100-400mm f/4.5 GM OSS Lens Announced, Price $4,298!
Canon has officially expanded its mirrorless optics lineup with the announcement of the highly anticipated Canon RF 20-50mm f/4 L IS USM PZ Lens. Designed from the ground up for modern hybrid creators, videographers, and vloggers, this new L-series lens… Read moreCanon RF 20-50mm f/4 L IS USM PZ Lens Announced, Price $1,399, Expected Release Date Set for June 24
MELVILLE, NY (May 7, 2026) — Nikon is pleased to announce the development of the NIKKOR Z 120-300mm f/2.8 TC VR S, a telephoto zoom lens compatible with full-frame/FX-format mirrorless cameras. Nikon NIKKOR Z 120-300mm f/2.8 TC VR S Lens is now listed at… Read moreNikon NIKKOR Z 120-300mm f/2.8 TC VR S Lens Listed at B&H!
Panasonic has just officially announced the new Lumix S 40mm F2 lens. It is a reltively compact, semi-fast normal prime for L-mount, ideal for street photography, portraits, and landscapes. It is a compact, lightweight prime designed for everyday versatility, offering… Read morePanasonic LUMIX S 40mm F2 Lens Announced, Priced $399, Available for Pre-Order
According to recent rumors, Panasonic is expected to announce a new LUMIX 40mm f/2.0 S lens on April 21. This announcement is also expected to include a new LUMIX S9 special edition camera body.
According to CR, New Canon super telephoto lenses, specifically the RF 400mm and RF 600mm, are rumored to be announced in May
Sigma has officially confirmed the development of the 85mm F1.2 DG DN | Art, an ultra-fast portrait prime lens designed for full-frame L-mount and E-mount mirrorless cameras. Promising exceptional sharpness and ethereal background separation at its maximum aperture, this lens joins… Read moreSigma 85mm F1.2 DG Art Lens Announced, Listed at B&H
Zeiss has announced the new Zeiss Otus ML 35mm F1.4 Lens for full-frame mirrorless cameras, available for Canon RF, Nikon Z and Sony E mounts.
Sigma 15mm f/1.4 DC Contemporary is a strikingly compact and fast prime lens with a huge field of view for APS-C Canon RF, Fujifilm X and Sony E mounts. Ideal for landscapes, interiors, architecture, and astrophotography applications, this is a… Read moreSigma 15mm F1.4 DC Contemporary Lens Announced, Priced $579, Available for Pre-Order