Sony has officially announced the FE 100-400mm F5.6-8 OSS (SEL100400) (Amazon/B&H Photo Video), a compact and affordable full-frame E-mount super-telephoto zoom designed with hobbyist photographers in mind — from birders and sports parents to travelers who want long reach without… Read moreSony FE 100-400mm F5.6-8 OSS Lens Announced, Price $849.99, Available September 2026
Along with Leica SL3-P, Leica also announced two new lenses: Leica APO-Macro-Elmarit-SL 100mm F2.8 and Summilux-SL 50mm F1.4 ASPH lens. Both the lenses are now available for pre-order.
The landscape of professional standard zoom lenses is on the verge of a major shift. For years, Canon users looking for the ultimate walk-around lens have had to make a tough choice: pick the bread-and-butter RF 24-70mm f/2.8L IS USM… Read moreCanon Rumored to Merge Its Flagship Standard Zooms into a Single RF 24-70mm f/2L IS VCM
Canon is reportedly planning a major refresh of its super-telephoto lineup. According to reliable sources, replacements for both the RF 400mm f/2.8L IS USM and RF 600mm f/4L IS USM are slated for an announcement in late Q4 2026. However,… Read moreCanon Rumored to Bring Built-In Teleconverters to Next-Gen Big White Lenses (500mm Prime)
Sony has officially expanded its flagship G Master lineup with the announcement of the highly anticipated Sony FE 100-400mm f/4.5 GM OSS lens. Tailor-made for professional wildlife, birding, sports, and photojournalism photographers, this super-telephoto zoom is engineered to deliver prime-lens… Read moreSony FE 100-400mm f/4.5 GM OSS Lens Announced, Price $4,298!
Canon has officially expanded its mirrorless optics lineup with the announcement of the highly anticipated Canon RF 20-50mm f/4 L IS USM PZ Lens. Designed from the ground up for modern hybrid creators, videographers, and vloggers, this new L-series lens… Read moreCanon RF 20-50mm f/4 L IS USM PZ Lens Announced, Price $1,399, Expected Release Date Set for June 24
MELVILLE, NY (May 7, 2026) — Nikon is pleased to announce the development of the NIKKOR Z 120-300mm f/2.8 TC VR S, a telephoto zoom lens compatible with full-frame/FX-format mirrorless cameras. Nikon NIKKOR Z 120-300mm f/2.8 TC VR S Lens is now listed at… Read moreNikon NIKKOR Z 120-300mm f/2.8 TC VR S Lens Listed at B&H!
Panasonic has just officially announced the new Lumix S 40mm F2 lens. It is a reltively compact, semi-fast normal prime for L-mount, ideal for street photography, portraits, and landscapes. It is a compact, lightweight prime designed for everyday versatility, offering… Read morePanasonic LUMIX S 40mm F2 Lens Announced, Priced $399, Available for Pre-Order
According to recent rumors, Panasonic is expected to announce a new LUMIX 40mm f/2.0 S lens on April 21. This announcement is also expected to include a new LUMIX S9 special edition camera body.
According to CR, New Canon super telephoto lenses, specifically the RF 400mm and RF 600mm, are rumored to be announced in May