Fujifilm XF400mm F4.5 R LM OIS WR Announced, Priced $3,199.95, Available Mid-September

Fujifilm has officially announced the XF400mmF4.5 R LM OIS WR — a 400mm (609mm equivalent) X-mount prime that slots between the XF200mmF2 and XF500mmF5.6. That is the sports/wildlife trio DPReview flagged: native super-tele primes now covering about 305mm to 762mm… Read moreFujifilm XF400mm F4.5 R LM OIS WR Announced, Priced $3,199.95, Available Mid-September

Leica Summicron-M 66mm F2 Announced, Priced $10,900, Limited to 660 Units

Leica has officially announced the Summicron-M 66mm F2, a Classic Line M-mount prime that finally puts Walter Mandler’s late-1960s Navy reconnaissance focal length on a price list. The original Elcan 66mm F2 was built in a run of about 200… Read moreLeica Summicron-M 66mm F2 Announced, Priced $10,900, Limited to 660 Units

Canon Patent Hints at RF 85mm f/1.2L V2 With Dual Independent Focus Groups

Is Canon preparing to replace the ring-USM RF 85mm f/1.2L? Canon Rumors says a newly published patent is worth watching: it describes fast full-frame primes with two independent focus groups — the same architecture Canon already uses on its VCM… Read moreCanon Patent Hints at RF 85mm f/1.2L V2 With Dual Independent Focus Groups

Sigma Rumored to Announce Up to Three New E-Mount Lenses, Including 85mm F1.2

Sigma may be lining up a bigger drop than just one portrait prime. Sony Alpha Rumors says the company will soon hold a major product announcement event — and that E-mount shooters could see up to three new lenses. The… Read moreSigma Rumored to Announce Up to Three New E-Mount Lenses, Including 85mm F1.2

Sony FE 100-400mm F5.6-8 OSS Lens Announced, Price $849.99, Available September 2026

Sony has officially announced the FE 100-400mm F5.6-8 OSS (SEL100400) (Amazon/B&H Photo Video), a compact and affordable full-frame E-mount super-telephoto zoom designed with hobbyist photographers in mind — from birders and sports parents to travelers who want long reach without… Read moreSony FE 100-400mm F5.6-8 OSS Lens Announced, Price $849.99, Available September 2026

Canon Rumored to Merge Its Flagship Standard Zooms into a Single RF 24-70mm f/2L IS VCM

The landscape of professional standard zoom lenses is on the verge of a major shift. For years, Canon users looking for the ultimate walk-around lens have had to make a tough choice: pick the bread-and-butter RF 24-70mm f/2.8L IS USM… Read moreCanon Rumored to Merge Its Flagship Standard Zooms into a Single RF 24-70mm f/2L IS VCM