In July 2019, Fujifilm officially announced the Fujifilm GF 50mm F3.5 R LM WR lens. It is now in stock and shipping at Amazon/ B&H/ Adorama. Here is the first look video of this new lens. Just take a look. Read More »

Along with the FUJIFILM XF 16-80mm f/4 R OIS WR Lens (Amazon/ B&H/ Adorama), Fujifilm also announced the Fujifilm GF 50mm F3.5 R LM WR lens. It is a compact and lightweight (relatively speaking) lens for the company’s medium format GFX bodies, featuring 9 elements, as well as a 9-blade aperture, a linear motor for responsive autofocus, a minimum subject distance of 55cm (21.6″) and weather-sealed for just 335g (11.8oz). This new lens costs $999, available for pre-order at Amazon/ B&H/ Adorama. Read More »