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Fujifilm XF 70-300 F4-5.6 R LM OIS WR Lens Announced, Priced $799, Available for Pre-Order

Along with the Fujifilm XF 27mm F2.8 R WR lens (Amazon/ B&H/ Adorama), Fujifilm also announced the Fujifilm XF 70-300 F4-5.6 R LM OIS WR lens. It is a tele-zoom lens that is equivalent to 107-457mm when mounted on X-series bodies. The lens is optically stabilized with up to 5.5 stops of shake reduction. It is weather-sealed and weighs-in 580 grams (1.3 lbs). This new lens costs $799, first available for pre-order at Amazon/ B&H/ AdoramaRead More »

Fujifilm XF 27mm F2.8 R WR Lens Announced, Priced $399, Available for Pre-Order

Fujifilm has just officially announced the new Fujifilm XF 27mm F2.8 R WR lens. It is an ultra-compact ‘normal’ prime for Fujifilm’s X-system mirrorless cameras, featuring a 40mm equivalent angle of view. It is the smallest and lightest X-mount lens available. This new lens costs $399, first available for pre-order at Amazon/ B&H/ Adorama. Read More »

Sony FE 35mm F1.4 GM Lens Announced, Priced $1,398, Available for Pre-Order

Sony has just officially announced the new Sony FE 35mm F1.4 GM lens. It is a fast standard prime lens, featuring 14 elements in 10 groups, including aspherical and ‘XA’ glass, along with Sony’s ‘Nano AR Coating II’ to reduce ghosting and flare, an aperture ring which can be ‘clicked’ or ‘de-clicked’, depending on your use case.The minimum focus distance is 27cm (10.6″) and the max magnification is 0.23x. The lens is compact with just 524 grams (1.2 lbs). Sony says that the lens is sealed against dust and moisture, and the front element has a fluorine coating to repel water and dust. This new lens costs $1,398, first available for Pre-Order at B&H/ Adorama. Read More »

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